Biotus is a leading Ukrainian health and wellness e-commerce retailer offering a wide range of dietary supplements, vitamins and wellness products. With a fast-growing customer base across Ukraine and neighboring markets, Biotus faced the challenge of keeping its digital infrastructure in step with rapidly accelerating online demand.

🚀 Challenge

As Biotus expanded its online presence, its existing infrastructure began showing critical limitations during high-traffic periods – seasonal campaigns & promotional events regularly caused performance degradation, slower page loads and unstable order processing.

Main problems:

  • Platform instability during 2-3x traffic spikes in peak seasons and promotional campaigns
  • Page load & search response times falling below acceptable thresholds, leading to cart abandonment
  • Manual, time-consuming infrastructure management slowing down deployment cycles
  • Slow release velocity making it difficult to quickly introduce new products, promotions and catalog updates
  • Growing pressure to ensure compliance & operational reliability as the business scaled

🧩 Elcore's approach to problem solving

Elcore’s team built the solution architecture around the AWS Well-Architected Framework, ensuring that every layer of the platform – from compute & storage to deployment pipelines and monitoring – was designed for scale, reliability and cost-efficiency.

Needs analysis – a deep-dive into Biotus’ traffic patterns, peak load scenarios, order processing flows and release cycle requirements to define clear technical & business targets.

Architecture design – development of an elastic, highly available e-commerce infrastructure using AWS auto-scaling, load balancing and managed services to absorb demand spikes without manual intervention.

Automation & CI/CD – implementation of automated deployment, monitoring and scaling pipelines to reduce manual operations & accelerate release cycles from periodic deployments to weekly and bi-weekly cadences.

Performance optimisation – fine-tuning of search, caching and CDN layers to bring page load and response times consistently below 3 seconds across the storefront & checkout flows.

📈 Achieved results for Biotus:

  • 99.9%+ platform availability – stable storefront and checkout performance maintained even during peak traffic periods
  • Sub-3 second response times – improved page load and search performance driving higher conversion rates and reduced cart abandonment
  • 2-3x traffic spikes handled without degradation – elastic infrastructure scales automatically with demand during seasonal campaigns and promotions
  • 30-40% reduction in manual operations – automated deployment, monitoring and scaling freed the team to focus on growth rather than firefighting
  • Weekly/bi-weekly release cycles – faster go-to-market for new products, catalog updates and promotional campaigns

 

“We needed our infrastructure to keep up with our growth – not hold it back. With Elcore we got an AWS environment that scales when we need it, stays stable under pressure and no longer requires our team to manage it manually. That’s made a real difference to both our operations & our customer experience,” – representative of Biotus.

Why did Biotus choose Elcore?

  • Deep AWS expertise and hands-on experience with high-traffic e-commerce environments
  • Structured approach based on AWS Well-Architected Framework best practices
  • Clear cost modelling – no overpayment for idle capacity, no performance compromises during peaks
  • Full-cycle support: from architecture design through migration to ongoing optimisation

🚀 Conclusions

Biotus’ partnership with Elcore demonstrates how the right cloud architecture transforms infrastructure from a bottleneck into a growth enabler. With a scalable, automated AWS environment in place, the team can now focus on what matters – expanding market share, improving customer retention and delivering consistent digital experiences regardless of demand.

Ready to make your infrastructure ready for scale?– Our team can help evaluate how AWS cloud technology can support your growth.

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