Kasta is one of Ukraine’s leading e-commerce marketplaces, connecting thousands of merchants with millions of customers across a wide range of product categories. As the platform scaled rapidly in traffic, merchant volume and transaction throughput, Kasta faced a critical infrastructure challenge – the existing architecture could no longer support the pace of growth without risking stability, performance & revenue.

Elcore designed a cloud-native architecture for Kasta’s marketplace platform based on the AWS Well-Architected Framework, focusing on resilience, automation and operational excellence at scale.

Needs analysis – a thorough assessment of Kasta’s traffic patterns, merchant onboarding flows, peak load scenarios, deployment processes and observability gaps to define clear technical and business priorities.

Architecture design – development of a highly available, auto-scaling marketplace infrastructure on AWS capable of absorbing 2-3x demand spikes without manual intervention, with independent scaling of core services including storefront, checkout and merchant management.

Automation & CI/CD – implementation of fully automated infrastructure provisioning, deployment pipelines and scaling processes, reducing deployment time from days to hours and enabling faster, more frequent releases.

Observability & incident response – deployment of comprehensive monitoring, alerting and observability tooling to improve system visibility, accelerate incident detection and dramatically reduce MTTR.

“Scaling a marketplace means scaling everything at once – traffic, merchants, transactions & expectations. With Elcore and AWS we built an infrastructure that grows with us, handles demand peaks without breaking a sweat and gives our team the tools to move faster. That’s exactly what a marketplace at our stage needs,” – representative of Kasta.

Kasta’s partnership with Elcore demonstrates how the right cloud foundation transforms infrastructure from a growth constraint into a genuine competitive advantage. With a resilient, automated AWS environment in place, the team can now scale merchants, handle demand peaks and ship new features faster while keeping operational complexity firmly under control.